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Big Is Beautiful: Debunking the Myth of Small Business (The MIT Press), by Robert D. Atkinson
Free PDF Big Is Beautiful: Debunking the Myth of Small Business (The MIT Press), by Robert D. Atkinson
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Review
Big Is Beautiful succeeds in highlighting why it is in our collective interest to find ways to help the biggest corporations earn back our trust.―New York TimesThe authors are correct that many people overrate both the benefits of small business and the evils of bigness. And although antimonopolism is rightly getting renewed attention, it is not equipped to deal with most of what ails the economy.―Harvard Business Review
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Atkinson and Lind's deeply researched book is a needed corrective to current unexamined assumptions about job creation. While acknowledging that the power of giants can bring abuses, they make a compelling case about the virtues of size and scale for innovation and national enrichment. Agree or not, their economic prescriptions are sure to be discussed widely by policy makers of all political persuasions.―Rosabeth Moss Kanter, Professor, Harvard Business School; author of Move: Putting America's Infrastructure Back in the LeadAtkinson and Lind present a well-researched and thoughtful correction to the widely held view that it is small business alone that is the engine of economic progress. Their focus on the importance of scale is both historically grounded and eminently relevant to today's connected and information-driven global economy. Big Is Beautiful should be read by business leaders and policy makers around the world.―Sam Palmisano, Chairman, The Center for Global Enterprise; former Chairman and CEO, IBMAtkinson and Lind reconstruct the history of economic development to document the role of large enterprises in driving technological innovation and growth. Their nuanced analysis shows how monopoly profits―however transient they may prove to be―are essential to motivate and to fund R&D at the frontier. From Kodak and DuPont through IBM and Xerox to Google and Amazon, the giant firms have been central to this history, outweighing the much hailed but largely sentimentalized celebration of small business.―Dr. William H. Janeway, Senior Advisor, Warburg Pincus; Affiliated Member of Economics Faculty, University of CambridgeIn an age of mindless partisanship and chronic groupthink, Atkinson and Lind are just the kind of antidote that we need. Whether you agree with their thesis or not―and especially if you disagree―you should read this book. You will not have wasted your time.―Edward Luce, Washington commentator, Financial Times
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Product details
Series: The MIT Press
Hardcover: 368 pages
Publisher: The MIT Press (March 30, 2018)
Language: English
ISBN-10: 026203770X
ISBN-13: 978-0262037709
Product Dimensions:
6 x 1 x 9 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#458,627 in Books (See Top 100 in Books)
I tore through my copy of Big is Beautiful over the course of a day. It is intelligent, lucid, and very convincing. While it has become a commonplace to celebrate the virtues of small business, these paeans neglect the fact that successful business enterprises that achieve meaningful scale have long been the chief driver of productivity gains, not mom and pops. Corporate giants develop innovative business models, create entirely new product categories, and raise labor standards in entire sectors. Atkinson and Lind aren't cheerleaders: they acknowledge that rent-seeking businesses come in all sizes, and that there are pathologies of bigness. Yet they do an excellent job of distilling how modern market economies achieve durable productivity growth, and it's not by stunting the growth of new firms. I particularly enjoyed the concluding section, which offers a brilliant typology for understanding contemporary political economy debates: beyond left and right, these debates involve global libertarians, global neoliberals, progressive localists, national protectionists, and national developmentalists. This part of the book is worth the price of admission.
A very important book, because politicians on both sides pander to the popular notion that small business is inherently wonderful while big business is evil. They say things like "small businesses accounts for X% of all new jobs," but don't tell you they also account for most jobs lost. And new jobs pay less than old jobs - which most of us have with BIG companies An eye-opening exercise is debunking that is long overdue.
An incredibly important and broad treatise exploding several myths and current wisdom on the societal and economic value of our largest companies. This well researched book covers almost every angle and should shakeup the view that big is evil and small is wonderful. As the authors repeatedly prove, small is sometimes wonderful (by contributing valuable innovation, although not necessarily jobs). But big, across countries, is better at almost every measure of job creation, salaries, benefits and economic contributions. A must read on dispelling a myth that too many people simply assume is accurate.
Highly reccomend this book after reading land of promise by michael lind. Its solid, nonpartisan, historical, and above all hopeful in this dark nd uninformed age.
I like that this was a easy to understand book about policies and their historical and current effect on big and small businesses alike. I wish I had of read this before taking macro or micro econ.
I highly recommend "Big is Beautiful" by Robert Atkinson and Michael Lind. This is a book that goes against the grain and that's the reason the authors should be commended. Politics is full with hatred of the big - big government, big business, big green, big labor and big technology. I guess many won't like the book because it's contrary to what they hear all of the time. The authors tell us why we should value the big in terms of high wages, the environment, worker safety and other points. The book features cold and hard facts and that's what I like so much about it. It also takes on the arguments often spouted by advocates of small business romanticism.Will this book help us snap out of the small is beautiful, Jeffersonian ideas that have influenced our political system since the 1970's? I hope that it does. However, we'll have to wait and see.
One of the reviews here noted that the book has numerous typos. No surprise. The book's shallow approach to editing reflects its similarly shallow approach to facts and analysis. Throughout, the authors present straw man arguments against which to rail, such as that critics of monopoly would have us all return to being farmers. In fact, critics of bigness have a much more nuanced and thorough methodology. Atkinson and Lind, though, rely on enticing little cherries they have picked--cherries that sound convincing if you're not willing to really examine data.Just one example: They present statistics on wages purportedly showing that large companies pay more. But for this they use data on "establishments", rather than firms. The category of establishments include all the chain outlets of the largest companies. And, yeah, those chains pay their workers a pittance, so if you include them as small businesses, then you're going to get numbers that make it look like "large" companies pay more. In fact, using data that accurately separates businesses according to size, there is a much smaller gap. And that gap then pretty much disappears when you include the key fact that executive salaries skew the data towards higher salaries from big companies. (In the lower half of the bracket? You'll do better at a small company.)Other fact-challenged argumentation in the book includes their claim that the insane broadband fees you pay are actually reasonable, because, um, the US is the "second-least densely populated" nation, and we need to create, like, really wide networks. First, we are not even close to being in the top ten least densely populated. And it's actually in rural areas of the US where you get lower broadband rates, mostly because of *small* locally or regionally-owned community broadband.The authors also like to whine about the existence of some regulatory help and loan programs for small businesses, while ignoring the overwhelming trend of business (de)regulation since the 1990s, which has continually favored large corporations and monopoly power. No doubt this book will get plenty of play here, but readers would be well advised to go and research the reality of monopoly power and how it negatively impacts wages, jobs, and quality of life. The authors probably hope you won't do that.
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