PDF Download The Digital Economy: Promise and Peril in the Age of Networked Intelligence, by Don Tapscott
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The Digital Economy: Promise and Peril in the Age of Networked Intelligence, by Don Tapscott
PDF Download The Digital Economy: Promise and Peril in the Age of Networked Intelligence, by Don Tapscott
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From Publishers Weekly
A smart survival manual for companies marketing online services and products via the Internet and its World Wide Web, this entry in a crowded field is distinguished by a minimum of hype and a recognition that the global, interactive marketplace is a new business environment where old rules don't necessarily apply. As well as for its vignettes distilling the Net experiences of large, established corporations, Martin's book is particularly useful for its profiles of dozens of companies?from Silicon Valley entrepreneurs to Silicon Alley start-ups in Manhattan's Soho district?that make up what he calls the digital estate, i.e., firms that conduct business via the Internet exclusively. From these digital pioneers he gleans lessons about customizing advertising messages, encouraging interactive customer participation, making continual market feedback integral to product development and even collaborating with competitors. His "100 Rules of Business Netiquette" for e-mail and Web users set a standard for civil conduct in cyberspace. Martin, an IBM vice-president, is founding publisher of Interactive Age. Copyright 1996 Reed Business Information, Inc.
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From Library Journal
With forecasters predicting as many as one billion Internet users by the year 2000, Martin, the founding publisher of Interactive Age and vice president of publishing and advertising, media, and entertainment at IBM, has written a marketing guide for businesses seriously considering a move onto the information highway. Martin defines the digital estate as those individuals and companies currently conducting business on the Internet. He sees this new information medium as creating a paradigm shift in traditional marketing and business planning. This new model is more akin to an "on the fly" approach whereby businesses, in an effort to save time, float their new products and services on the Internet and allow consumers to provide feedback. Martin offers examples of how digital money is slowly becoming a reality and devotes a chapter to business "netiquette," which will be of interest to net entrepreneurs. Well written without much Internet jargon, Martin's book is targeted to individuals and businesses that are serious in becoming a part of the digital estate. Recommended for public and academic library business collections.?Dennis Krieb, St. Charles Cty. Community Coll., St. Peters, Mo.Copyright 1996 Reed Business Information, Inc.
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Product details
Hardcover: 368 pages
Publisher: McGraw-Hill; 1st edition (October 1, 1995)
Language: English
ISBN-10: 0070622000
ISBN-13: 978-0070622005
Product Dimensions:
7.4 x 1.5 x 9.1 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
3.5 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#3,817,742 in Books (See Top 100 in Books)
This was probably an interesting book when it was published, a generation ago, in 1995. Since then, so much has changed, that Tapscott's theses are either proven or forgotten. Sure, some of them still have a chance of happening, and some of his observations about business in general are interesting and valid, but too much has changed since then. If he wrote the book today, I'm sure he would approach vastly different subjects.There is a gee-whiz character in the book that is a bit irksome. In some parts, it reads like Popular Science in the 1930s - this awe of new technologies, many of which never made it past the drawing board, that propels him into elegies of modernism (like the high-school kid with his own home page - back then that might have been revolutionary...).One thing bothers me a bit: there is a constant, yet subtle, advertising for his consulting company and workshops running through the book. It almost seems that the book is an ad for the higher-cost training sessions that he runs. All the diagrams and tables are copyright New Paradigm Learning Corporation, whereas, technically, you don't copyright data in this manner. This makes me uncomfortable, and it looks like the author is just trying to constantly remind you that his makes his real money elsewhere.
There were many annoying things about this book. Perhaps most annoying is that he never really talks about economies, and just blathers about gee-whiz technology in a rapid fire manner. He doesn't really penetrate much into the technology, nor bothers to say how it is really going to affect economies. The book is full of pre-9/11, pre-internet bubble euphoria, and never spends any time fully exploring its interesting premise.Certain the internet and communication technologies will effect the economy, and anyone trying to get any real insight here, beyond that it will make the world a better place and lots of people are going to make more money (stated over and over again), will be greatly let down.The effects of technology on economies is better described elsewhere, such as "The Innovator's Dilemma" and other books that understand both economics and the relevant technology, something a "visionary" such as Tapscott has no time for.Beyond providing insight into internet/technology mania of the mid to late 90's, I see no reason to invest time to read this book.
Even if the book was written in the mid 90 it still gives the bases to understand how Digital Economy is transforming our businesses and lives. Don Tapscott is clearly explaining that after Total Quality Management TQM, Business Processes Reengineering BPR we enter a new era where we will be asked to literally transform our businesses and lives.The convergence of computing, telecommunications and content is a real revolution, giving access to a networked economy working in real time and without knowing distances. This means that boundaries are exploding. Learning is becoming a continuous process and part of our day to day work it is why Digital Economy is often called Knowledge Economy. Customer is integrated in the production process and organizations are moving from a vertical integration to extended networks including customers, suppliers and more and more often competitors. We are far from the industrial hierarchical organizations where we are working now.Don Tapscott is helping us to understand the New Economy 12 themes supported by the 10 technological shifts and the move from individual effectiveness to the internetworked businesses through high performance teams, integrated organizations and extended enterprises. But finally he is convincing us that as part of an internetworked leadership, we are collectively responsible to achieve the transformation of our businesses for a better life promised by the New interactive Economy.Don Tapscott is also helping us to evaluate impact of the Digital Economy on our business work, on our education systems, and on our governments. The interactivity is transforming the media industry and asking a new leadership for our businesses.Don Tapscott doesn't forget to discuss the peril of the Digital Economy from privacy protection to electronic democracy.Digital Economy is a real knowledge spring where you come back regularly to improve your understanding of the surrounding growing New Economy.
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